University of Phoenix Alumni Homecoming.

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A system of flexible graphic translations of pathway is a metaphor for alumni
to reconnect and re-engage at the University’s Homecoming events. This system works for all three Homecoming event experiences: professional, social and family. Applied
in the alumni brand’s secondary color palette, the pathways are translucent and can overlap in a variety of ways. Circles are included as a graphic element to represent alumni. The visual system includes a spectrum of assets including print, digital and environmental. The pathways became an effective and engaging element when
animated for video applications.