Cardinal.

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Since 1999, CardinalCommerce has been a leading payment authentication service. With unique issuer relationships, proven technology, and unparalleled customer support, partnering with merchants and issuers to deliver a trusted, frictionless, and rewarding experience for everyone in the digital commerce ecosystem. During the Identity exploration, and for simplification, we proposed shortening the name to just "Cardinal". The logo symbol represents Cardinal (small circle) bridging the gap between merchants and issuers. Deliverables included a Video, Brand Guidelines and a PPT Template.

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Agency: Intrepid

Art Director/ Designer: Sharrie Brooks